PowerUP Business Plan Competition

2023 marked the 20th anniversary of Brooklyn Public Library's PowerUP Business Plan Competition. Check out our new commemorative webpage to read alumni success stories and get inspired by two decades of Brooklyn entrepreneurship.

Cheers to 21 Years  - Congratulations to our 2024 PowerUP Winners!

On the evening of November 13th, we announced the 2024 PowerUP Winners at our Annual Awards Ceremony. Check out the livestream on Youtube if you missed or want to experience it again!

Since 2003, we have nurtured 10,900 individuals with over 1,800 business plans and awarded more than $650,000 in cash and in-kind gifts to Brooklyn entrepreneurs. Our success stories include more than 100 companies with passion for food and drink, health and wellness, arts and crafts, media and fashion, education, social justice, and cultural diversity–everything that makes Brooklyn great.

Watch the 2021 pitch competition below, and watch the 2020 pitch competition online here.

Some early winners, like Bogota Latin Bistro and Greenlight Bookstore, have become local institutions, while recent winners like Brooklyn Tea and Island Pops, hope to be the next generation of Brooklyn destinations.

In the spirit of the Library, we welcome all Brooklyn residents. Among our 2022 participants, 25% are immigrants/foreign born, 72% are women, and 72% have never owned a business.

FAQs

Who can enter?

Entrants must be 18 years of age or older, live in Brooklyn and plan to start a business in Brooklyn. Sign up for an orientation session to learn more about how to apply.

What are the prizes?

Winners will receive cash awards as seed capital to start a business in Brooklyn. Cash prizes of $20,000 for first place, $10,000 for second place, $5,000 for third place, and $1,000 for five merit winners will be awarded. Also, during the awards ceremony,one of the merit winners will be chosen by the audience to receive an additional $1,000!

How can I apply?

The competition is administered through an online platform: https://powerup.smapply.io/ All prospective applicants must attend the orientation before applying. The orientation explains all the details of applying to and participating in the competition.

What do I have to do to participate?

Participants must attend the orientation, get a Brooklyn Public Library Card, meet with a business advisor, and attend a minimum of 3 PowerUP webinar classes.

What are the PowerUP classes?

Participants attend Zoom webinar classes on creating business plans, marketing, financial projections, and doing business research. The financial projections and business research classes are mandatory.

Who are the business advisors?

Participants are referred to organizations in the community who offer free business counseling.

May I submit a business plan that I have previously written?

Business plans must follow the format and guidelines provided by the competition. Previously written plans must be revised to comply with the competition guidelines.

What are the judges looking for?

A well-researched plan that follows the guidelines and clearly shows:

  • A need and use for the financial award
  • How your business will provide needed products or services to the community
  • How your business will be viable and successful

PowerUP Sponsors

 
PowerUP - The Prize is in the Process!
Click to see the 2024 PowerUP Winners

 

$20,000 First Place Award

Dr. Mason Mason - Noir Yoga is Brooklyn-based yoga studio dedicated to cultivating community through mindful movement.

$10,000 Second Place Award

George Kong - May King Innovations empowers non-English-speaking patients through ULI Cards (Urgent Language Interpreter Cards), facilitating clear communication with medical staff to enhance dignity, improve medical outcomes, and boost operational efficiency.

$5,000 Third Place Award

Julie Wernersbach - Hive Mind Books is a queer bookstore located in Bushwick, selling new, used and discounted books for readers of all ages and across all genres, along with coffee and pastries.

 

$1,000 Audience Choice Award

Steeven Nelson - Outside with Recess Village

 

$1,000 Merit Award Winners

Lana Dubkova - U&O is a full-house event production company with an elevated yet playful ethos, dedicated to crafting intentional “fourth spaces”—where community and creativity come together to spark genuine connections, shared meaning, and memorable experiences.

Isabella Duplat - Home Harvest, based in the heart of Brooklyn, is a meal delivery service dedicated to bringing the comfort of home-cooked meals to busy professionals and families across New York. 

Tia-Marie Hewitt - Stepping Stone Studios is a co-working artist studio space that caters specifically to fashion designers and podcasters. 

Dr. Kellie McFarlane - Sublime Psych offers wellness support that blends creative expression with evidence-based science. They inspire greatness in individuals and communities through personalized care and the joy of play.  

Steeven Nelson - Outside with Recess Village is a nonprofit that creates inclusive outdoor experiences for Black and Brown underrepresented adventurers of all ages.