This Is How You Lose the Time War (and Win at Book Publicity)
It all started with a Tweet. Twitter user @maskofbun posted a picture of This Is How You Lose the Time War, a 2019 novel by Amal El Mohtar and Max Gladstone. The tweet said: read this. DO NOT look up anything about it. just read it. it's only like 200 pages u can download it on audible it's only like four hours. do it right now i'm very extremely serious. pic.twitter.com/Pzb2FWvFlg — bigolas dickolas woIfwood (@maskofbun) May 7, 2023 And the Internet paid attention. A book that got reasonable critical acclaim when it was first published has now rocketed up sales…