Glow & Grow: Beauty Business Essentials - Digital Marketing 101 for the Beauty Industry

No matter your beauty niche, this workshop will help you show up online with clarity and confidence.

With 4.5 billion people spending their time online, having a strong digital presence is no longer optional—especially in the fast-paced beauty industry. But knowing where to start, and how to stand out, can be overwhelming for many beauty brands.

In this session, you’ll learn:

• The fundamentals of digital marketing
• What SEO is and how it can drive more clients to your business
• Introduction to social media
• How to choose the right marketing platforms for your brand,
• Which tools can help you effectively connect with your target audience. We'll also discuss how to measure success, so you can track your progress and stay focused on your growth goals.

About Maisha Walker

Maisha Walker is the President of multiple-award-winning digital marketing agency Message
Medium where she helps brands acquire new customers and achieve aggressive growth. She has
been in the industry for more than 27 years predating both Google and Facebook. She has a
featured online column with Inc. Magazine and has also been featured by Forbes, Business
Week, the American Marketing Association, Guy Kawasaki, Bnet, Entrepreneur, Black
Enterprise, Fox News, and NBC news among others and has toured the country personally
conducting more than 700 events on social media, search engine optimization, search & social
advertising, email marketing and Web site design. She received her B.A. from Princeton
University, and began her love affair with coding at the early age of 9.