About This Item


  • Call NumberFULT_0172
  • SummaryAdvertising card for Johnston Brothers. Front of card: color illustration of four boys wearing band outfits and carrying musical instruments with gold background and text: Imbeciles! Back of card: black text reading in part: Champion Baking Powder. Absolutely pure, strongest healthiest and best on the market. Contains the greatest amount of leavening power of any baking powder in America. Business address: 555 Fulton Street, Brooklyn, NY. See also related card FULT_0170.
  • Date[1880-1885?]
  • Physical Description1 print : color ; 2.75 x 4.25 in.
  • CreatorJohnston Brothers
  • CollectionFulton Street Trade Card collection
  • Cite AsFulton Street Trade Card collection, Brooklyn Public Library, Center for Brooklyn History
  • Formatstill imagetext
  • Genreadvertisementsbusiness cardschromolithographstrade cards
  • Publisher[publisher not identified]
  • SubjectGrocers ; Groceries ; Food ; Baking powder ; Children ; Musical instruments
  • PlaceBrooklyn (New York, N.Y.)
  • RightsThis work is in the Public Domain. The Center for Brooklyn History at Brooklyn Public Library can provide a copy of this work free of charge.
  • TitleImbeciles! [Johnston Brothers].
  • Biographical NoteThe Fulton Street Trade Card Collection consists of 245 late 19th and early 20th century illustrated trade cards, all emanating from businesses in Brooklyn's historic commercial thoroughfare. The cards combine humor, bright and elegant graphic design and typography to promote a wide variety of wares and services.